Visions Without Execution Are Just Hallucinations: What Gets Calendared Gets Done!
In September of last year, I started working online with a fantastic group of fundraisers to prepare for their end-of-year fundraising. Their fundraising was fabulously successful. But, they left a lot of money on the table.
Why? They left a lot of money on the table because they started so late in the year. I started mentoring them in September, but afterward, we agreed that to really take advantage of THE most lucrative time of the year for fundraisers, they needed to have started the process in January.
Taking advantage of the most lucrative month, week, and day of the year happens best when there is a plan. Fundraisers who squeeze the most dollars from the most lucrative time of the year start with a plan in January.
We often don't work from a plan because we say to ourselves, "I know what to do; I don't need a plan." But, "the world is noisy, the unexpected happens, distractions arise, our innate desire for comfort tugs at us, and we lose focus on the things that we know we should do" (Brian Moran).
In his book, The Twelve Week Year, Brian Moran laments how "there is so often a great gap between what we know and what we do. Simply just knowing what to do isn't enough. We should create, and work from, a written plan."
We know we should tell stories to prime the fundraising pump, but without a plan, but we don't do it.
Theodore Roosevelt said: "In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing and the worst thing you can do is nothing."
I have learned that one of the most powerful planning tools for storytelling we have is our calendar. What gets calendared gets done.
Fundraising gold nugget: What gets calendared gets done.
A calendared plan fosters execution. Thomas Edison said, "Without execution, your vision is nothing more than a hallucination."
Most of us don't fail because of a lack of dreams and visions. Most of us fail because of a lack of execution. I will never forget my interaction with Mike Kim when he told me I was "idea-rich and execution poor."
So, consider with me. If great fundraising depends on great storytelling, what does that mean? It means that you must plan to tell stories! How do you plan to tell stories? You calendar them! Stories that are calendared get told!
Fundraising gold nugget: You must plan to tell stories.
I know it is hard to imagine, but very shortly, you will find yourself at year's end, and without a plan, you will lament that you didn't tell the right stories at the right time to maximize your fundraising. And, one more year, your mission will suffer because you did not execute a plan for your fundraising at the end of the year.
Our actions today secure our future tomorrow. Tony Robbins says, "The only impossible journey is the one you never begin."
"The habit of putting ideas into action is the key to success" (Chenga Adebambo).
You are what you do, not what you say you'll do.
Without a calendared plan, you are setting yourself up for poor execution.
"A plan between your ears is not nearly as effective as one on paper" (Brian Moran).
In two weeks, January 18th, our group will once again assemble and, with a calendar, I will lead them in calendaring a plan for asking, thanking, and reporting. You are welcome to join us.
Because I care, and your mission is so important, I am inviting you to attend that session with us, free, no obligation.
After that session, you will come away with a plan for your appeals and a plan for your storytelling. You will have a plan that will help you maximize your end-of-year fundraising in 2022.
Chauncey Depew said, "The first step towards getting somewhere is to decide that you are not going to stay where you are."
Abraham Lincoln said that if he had six hours to chop down a tree, he would spend the first four sharpening the axe. I am inviting you to come and sharpen your axe with us in the Minor Touches To Major Impact Fundraising Accelerator. My gift to you.
I just need you to sign up so I can be prepared for you. You can sign up here: SIGN UP NOW
P.S. Some years ago a headline told of three hundred whales that suddenly died. The whales were pursuing sardines and found themselves marooned in a bay. Frederick Broan Harris commented, "The small fish lured the sea giants to their death . . . They came to their violent demise by chasing small ends, by prostituting vast powers for insignificant goals."
Selah... Pause and think about that. "...prostituting vast powers for insignificant goals." Come and join our class and get a plan to maximize your powers! SIGN UP HERE