Updated: Jun 16
Visionaries Attract Resources Because They Understand Vision
With an annual budget of more than $500 million, Campus Crusade has been described as the largest evangelical group globally.
In The God Ask, Steve Shadrach tells how, when the founder Bill Bright was alive, he would gather his key leaders together each year. They each brought their proposed strategy for the new year for evaluation, discussion, and prayer.
There was only one rule: NOTHING ABOUT COSTS OR MONEY COULD BE MENTIONED UNTIL ALL THE PRESENTATIONS WERE COMPLETE.
It was only AFTER the group finalized their plans that "they would put a price tag next to each part, and total it up." Then, with enthusiasm, they would say, "To pull off what we believe God wants to do this next year, we need to go out and raise [the money]. Let's go!"
Fundraising gold nugget: Visionaries attract the resources they need because they start with vision, not money.
Visionaries attract resources because they begin with the end in mind. It's what you do when you plan a trip, landscape your property, give a speech, or design new clothes. You begin with the end in mind.
Have you ever built a house? Before the first hammer ever hits a nail, you work with your architect until you get a very clear picture in your mind of what you want to build. That clear picture is what you share with everyone.
This very clear picture of what the world would look like if what you do works is your vision. What you do is essential, but what you produce is visionary.
Leaders and fundraisers often focus on what they do rather than what they expect to accomplish. Why does this matter? Because visionaries get the resources they need when they share and talk about what they produce, NOT what they do.
This very clear picture of what you produce is called your vision.
The description of what you do to accomplish that vision is often labeled "mission."
Your "mission" will not attract resources as much as your "vision."
Trying to raise money for feeding the homeless (what you do) will be less effective than raising money to create a city where homelessness doesn't exist (your vision).
Fundraising for Alzheimer's research (what you do) will raise less money than fundraising to create a world where Alzheimer's doesn't exist (your vision).
A vision where every child in our city grows up in a home free of addiction (your vision) will attract more resources than addiction recovery programs (what you do).
Of course, what you do matters, but what you produce is visionary. It is what the world will look like if all that you are doing actually works!
I find that nonprofit leaders are experts at what they do, but rarely talk about what they aim to produce. To get the resources your mission needs, it is essential to differentiate between what you do (your mission) and what you aim to produce (your vision).
Fundraising gold nugget: Talking about your vision makes you a visionary. Visionaries attract more resources than missionaries.
Visionaries see abundance, not scarcity. Visionaries and spiritual entrepreneurs are very comfortable with the reality that vision precedes resources.
Being a visionary and casting a big vision will attract big resources down the road. But being driven by your mission (what you do) is a recipe for struggle.
Join with me and be a visionary, changing the world and kicking history in its sides!
Connect with me on Instagram or feel free to email me, firstname.lastname@example.org and let me know how this affects you.
I dare you to raise millions!
Would you appreciate some help distinguishing between your mission and your vision?
Would you appreciate some help clarifying what you do compared to what you aim to accomplish?
If you would, I have created a FREE download called "A Boring Vision: The Biggest Thing That Will Keep You From Becoming Your Donor's Favorite Charity."
It is only available for a few days, as I am changing my content delivery system shortly.