• David Oaks

Thank You, Bart Simpson & The Elusive Second Gift


In a scene from The Simpsons, Bart says grace at the family dinner table.


"Dear God, we paid for all this stuff ourselves, so thanks for nothing."

Uhmmm……. Bart is missing the more significant thank-you picture! Bart is missing the basic truth that:

SO MUCH OF THE GOODNESS IN OUR LIVES DOESN'T HAPPEN BECAUSE OF US.

OUR LIVES ARE OFTEN FILLED WITH GOODNESS IN SPITE US.

People who know the power of thank you recognize that they could not possibly be who they are without countless others' contributions.

And, you should know…. Overlook the power of thank you, and you will suffer for it. For starters…

Thank you doesn't just make you feel better; it's good for your health. Research shows that grateful people have better heart health, more disease-fighting cells in their bodies, show better well-being, have a less depressed mood, less fatigue, and sleep better. And, according to Robert A. Emmons, professor of psychology at UC Davis, "It can lower blood pressure, improve immune function and facilitate more efficient sleep." Grateful people also show a reduced dietary fat intake and stress hormones.

Thank you also strengthens relationships because it requires us to see how we've been supported and affirmed by other people. (Emmons/Smith)

Appreciating thank you cultivates the sense that others have provided for our well-being. It helps us recognize that other people, past and present, are responsible for helping us get to where we are.

People who know the power of thank you recognize that they could not possibly be who they are without countless others' contributions.

As an entrepreneur, understanding the power of thank you can even get you better help for less money! An NBC News State of Kindness Poll found that 70 percent of survey respondents would work harder and forego a 10 percent raise for a kinder boss.

Like me, you are probably thinking: I FEEL SORRY FOR PEOPLE LIKE BART SIMPSON!

You want to know who else is missing the power of thank you? NONPROFITS!

Consider with me…

According to the Fundraising Effectiveness Project, the average retention of first-time donors by charities across America is a mere 19%!

THAT MEANS FOR EVERY ONE HUNDRED FIRST-TIME DONORS YOU ATTRACT TO YOUR NONPROFIT THIS YEAR, ONLY NINETEEN WILL EVER GIVE ANOTHER GIFT.

Adrian Sargeant, often called “The Father of Fundraising,” has spent decades studying why. He found one factor that influenced this more than anything… THAT ELUSIVE SECOND GIFT!

IF THEY EVER GIVE A SECOND GIFT, THE ODDS GO THROUGH THE ROOF THAT THEY WILL GIVE A THIRD AND FOURTH GIFT, AND MORE!

It seems that giving that second gift moves your donor beyond impulse giving into consciously choosing to support your mission.

GETTING A SECOND GIFT FROM YOUR FIRST-TIME DONORS CAN BRING YOUR RETENTION RATE TO 90%! (Read more here)

THAT MEANS KEEPING NINETY DONORS INSTEAD OF NINETEEN. OMG!

"Those organizations and fundraisers who pay close attention to ensuring as many second gifts are obtained from first-time donors as possible will enjoy funding their missions at higher levels for years to come." (Bloomerang)

WHAT IF…

What if there was SOMETHING we could do to get the other eighty-one to give a second gift?

The "father" of fundraising, Adrian Sargeant, says the biggest reason organizations don't get that second gift is "the difficulty in convincing them to invest in thank-you's."


NONPROFITS DON'T THINK THANK YOU IS THAT IMPORTANT.

MISSIONARIES DON'T THINK THANK YOU IS THAT IMPORTANT!

PASTOR'S AND CHURCHES DON'T THINK THANK YOU IS THAT IMPORTANT!


And the result? THESE FIRST-TIME DONORS DON'T GIVE THAT ELUSIVE SECOND GIFT.

REMEMBER, ONLY 19 OF THE 100 NEW DONORS WHO GIVE TO YOUR NONPROFIT WILL EVER GIVE AGAIN: HERE'S WHY!

Uhmmm… Remember Bart Simpson?

Think with me. Your mission moved one hundred donors to give once. Maybe, with a bit of attention to a better thank you, they would give a second gift! Research agrees with you! It shows that a strategic and timely thank you can have a HUGE effect on these first-time donors.

INSIGHT: Nonprofits that give their first-time donors an excellent thank you within 48 hours SEE A 400% IMPROVEMENT IN GETTING THAT SECOND GIFT. (Read here)

NONPROFITS CAN GET A FOUR HUNDRED PERCENT IMPROVEMENT IN DONOR RETENTION!

A timely thank you, done excellently, can increase your retention rate by 400%. What if you kept ninety percent of your first-time donors and their average gift was $100?

NINETY DONORS WOULD NET YOU ANOTHER $9,000 JUST WITH THEIR SECOND GIFT.

Those same ninety donors, giving you another $9,000 with their third gift, would bring your total to $9,000 X 3 = $27,000

Now, imagine with me that you keep those donors and gain another ninety next year. Imagine with me that you would do that for multiple years.

Getting that elusive second gift is how nonprofits shake the world with their mission!

Yes, Bart, saying thank you excellently and timely can make a HUGE difference in your nonprofit getting the money it needs.

Here's what I know and teach organizations: Knowing how to say thank-you excellently sets your nonprofit apart from the pack.

The difference between getting all the money you need and continually struggling year after year often boils down to how well you say thank-you. You see, the art of saying thank-you is a primary key to building great relationships in life.

Most thank you's are dull as dishwater and give the donor no credit for what has been accomplished.

For years, I have collected great thank-you notes. The notes I saved moved me and motivated me to give more. In studying great thank-you notes, I have learned they embody these values:

  • They are personalized

  • Give the donor credit

  • Are timely.

I believe nonprofits are led by 'angels' who often can know little about fundraising. Because of that, I have created a cheat-sheet with copies and examples of some really great thank you's. You can download it for free, no strings attached. Refuse to remain naïve about the power of great thank you's.

Get my free gift to you, Getting That Elusive Second Gift By Writing Better Thank You's" and start down the path to getting your organization the money it needs!



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