Attractive Expert

Stop Asking Donors To Help You Help People

Today I received an appeal from a fantastic organization. Their mission is incredible. Their people are awesome. The work they do is...

Making Donors Feel Like Tiny Fish In A Big Crowded Pond

In his book, Robots Make Bad Fundraisers, Steven Shattuck describes a piece of communication he received from a nonprofit, it read:...

Stories: The Currency Nonprofit Leaders Collect To Pay Their Donors

The most successful communicator in history "was never without a story when he spoke." Jesus of Nazareth knew that story is the currency...