12 Ways Your Fundraising Writing Will Make Your English Teacher Cringe
Visionary nonprofit leaders collect stories to give voice to the voiceless. It is how we ensure others get heard. When, with integrity,...
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David Oaks
- Nov 11
- 4 min
Countdown To The Money, Week 7: The Wrong Pronouns In Your Appeal Can Hurt You
Imagine two conversations: Conversation one: Man: I love your Tesla! Woman: Oh! Thanks, having one has been my dream for years, and I...
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David Oaks
- Oct 31
- 6 min
Countdown To The Money, Week 9: Your Appeal
Once upon a time, something that someone else considered important happened. It had nothing, in particular, to do with you. But it was...
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David Oaks
- Oct 24
- 4 min
Countdown To The Money, Week 10: Envelope
(This is post #3 in our countdown to the most lucrative week and day of the year for nonprofit fundraising: The last week of December and...
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David Oaks
- Oct 18
- 4 min
Countdown To The Money, Week 11: Get Lead Gifts
We are counting down to the most lucrative week and day of the fundraising year, the last week of December and December 31. Here in...
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David Oaks
- Oct 10
- 2 min
Countdown To The Money, Week 12: Your Email Templates Are Killing YOU!
We are counting down to the most lucrative month, week, and day of the year in nonprofit fundraising, December 31. Today I want to...
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David Oaks
- Oct 4
- 4 min
Countdown To The Money: Week 13
We are in the middle of THE most lucrative time of the year for nonprofit fundraising: THE END OF YEAR! In the calendar year, fundraisers...
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David Oaks
- Aug 9
- 3 min
Someone Introduces Themselves To You & You Don't Even Acknowledge Them
I want you to imagine that you are at a party. You are busy socializing with people that you know. A stranger in the room notices you and...
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David Oaks
- Jul 31
- 4 min
Fundraising & Salting The Jar
So you walk into your favorite bar or coffee shop, and you see a tip jar on the counter. You know what I am talking about. It is a jar...
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David Oaks
- Jul 5
- 4 min
The First Gift To Get From Donors: THEIR ATTENTION!
In his youth, and before his transformation into Superman, nine-year-old Man of Steel, Clark Kent loses it. Before running from his...
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David Oaks
- Jun 26
- 4 min
Hornets & The Gift Of Going Second
Jewish storytellers tell of a very exclusive weapon that gave their forebears a decisive edge on the battlefield. It was a weapon of...
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- Jun 18
- 4 min
For Fundraisers The Lack Of Vision Is The Root Of All Evil!
Solomon says that chasing money is like chasing birds. Like birds, money has wings. The more you chase it, the more it flies away!
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David Oaks
- Jun 6
- 3 min
Fundraising & A Bridge To Nowhere
The U.S. Army Corps of Engineers built the Choluteca Bridge in Honduras to withstand the strongest hurricanes. Admired as one of the...
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David Oaks
- May 22
- 5 min
Five BIG Ways Fundraisers Can Up Their Game As Public Speakers
As a pastor, I learned firsthand why most missionaries and nonprofit leaders rarely get the opportunity to share at the best and largest...
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David Oaks
- May 16
- 3 min
Why Would You Purposely Make a Job HARDER? VOLUNTEERS!
In their book, Simply Strategic Volunteers, Tony Morgan and Tim Stevens tell of a frigid day when their church paid for and received four...
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David Oaks
- Apr 28
- 3 min
The Definition of Volunteer: MORE MONEY!
Studies show that volunteer households give double that of non-volunteer households. These studies bring a new definition to 'volunteer!'...
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David Oaks
- Apr 27
- 4 min
What Happened BEFORE Donors Gave Their Million Dollar Gift May Surprise You
Harvard University has 254 million-dollar-donors. Long before they gave their million, most of these donors did one thing. They gave a...
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David Oaks
- Apr 26
- 5 min
First Things & Savvy Fundraisers
Jewish storytellers tell about the first murder in history. It is a cunning story that illustrates something the Jewish culture values...
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David Oaks
- Apr 7
- 4 min
Who Is My Neighbor?
One of the most segregated parts of our day in high school was lunchtime. In the school lunchroom: - All the black kids sat together -...
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David Oaks
- Mar 30
- 3 min
Turkeys, Triggers & Fundraising
In his book, Influence, Robert Cialdini tells of mother turkeys who respond, almost machine-like, to one specific trigger. These turkey...
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